Fundraising Across the Generations: Are You Ready for Who's Giving Next?

Your 72-year-old donor wants a handwritten note and a phone call. Your 45-year-old donor wants a text and a link to give online. Your 28-year-old donor wants to know your impact. Fast. Before they give. For the first time in history, nonprofits are engaging five generations of donors at once. And if you're approaching all of them the same way, some of them are quietly walking away. It's not that your donors don't care about your mission. It's that the way you're communicating with them isn't landing. The lapsed donors, the flat gifts and the never opened emails have a cost. As the Great Wealth Transfer moves trillions of dollars across generations, the fundraisers who understand how to talk to donors at every stage of life will be the ones who build lasting relationships. The ones who don’t? They’ll keep wondering why their pipeline goes stagnant. Join us on Wednesday, July 15 at 11:00am CT for this FREE webinar where we'll dig into: Why a one-size-fits-all approach is quietly costing you donor relationships What each generation actually responds to (and what makes them tune out) How to adjust your language, tone, and communication style in real donor conversations, so you leave with something you can use immediately How to bring your board and staff along so your whole team is speaking the same language Led by Susan Kahan, expert fundraising consultant and founder of Sapphire Fundraising Specialists, this session is built around the real conversations fundraisers struggle with, not theory. Susan works with established nonprofits to help their staff and lay leaders become more confident, effective fundraisers, and this webinar is a window into exactly that work. 📩 Not able to join live? RSVP anyway and get the full recording delivered to your inbox! ❓ Questions? Contact Susan at susan@sapphirefundraisingspecialists.com.